Radio

Always Recording: How We Podcast

This week on my Podcast review show, Always Listening, I responded to some listener feedback by discussing the gear, software and processes we use to create our podcast. If that sounds like your type of thing, check the audio out right here:

http://percolate.blogtalkradio.com/offsiteplayer?hostId=902681&episodeId=8311101

Here's a list with links of the software and gear I discuss in the show:

Adobe Audition CC

Shure SM7b

Heil PR40

Electrovoice RE20

Mackie 14 channel mixer 1402 vlz3

ART USB Dual Pre

Shawn Smith TheMobilePro.net

ATR 2100

Pyle Pro PDMIC58

Shure S 58

Marco Arment’s Microphone review

Ferrite Recording Studio - Wooji Juice Ltd

Audio Hijack

Amazon as the Killer of the Advertising

A beautiful piece from Jack Shafer for Reuters about the death of the Alt Weekly contains this nugget:

Mostly gone, too, is record-company advertising. Before that business was disrupted, the labels would give record stores — remember them? — big bags of “co-op” money to advertise the new releases, and even reissues! Video stores — remember them? — were big advertisers, too. Amazon has helped to clean out whole categories of retailing that once advertised in alt-weeklies, such as electronics, books, music and cameras. Big-box stores have displaced many of the indie retailers that long provided advertising backbone. And while Hollywood still places ads, it’s nothing compared to the heyday. To give you a sense of how precipitous the drop, the smallest edition Washington City Paper printed in 2006 contained 112 pages, with 128-pagers and 136-pagers being the most common. In 2012, the page counts ordinarily ranged between 56 and 72.

As a guy who deals with (if not directly sales) advertising, I've thought many times about the impact of Amazon on local businesses. I hadn't really considered how that would eventually affect publications and yes, broadcasters. Blockbuster is a good example, but mom and pop video stores (which had really already been killed by the time I got into radio) were even better advertisers. In my market, there is no blockbuster. No video rental store, in fact, to advertise. How many other categories can you think of that don't even exist anymore?

I'm not one for propping up declining industries or slowing or halting progress because of the turmoil it creates, but it is noteworthy that so many industries have risen and fallen even in my lifetime. There are many things we gain in our new world. Let us not forget what we lose.

We Are All Podcasters

As I read a great article by Mike Elgan this morning, I couldn't help but be reminded of the old adage, "We're all in sales." The idea being that everyone is selling themselves if not a product or service.Elgan's discussion of Apple's "Podcast Problem" made me think of a new adage that I've been trumpeting around the radio station for a while, but it's application is even more broad than actual broadcasters.

We are all podcasters.

Or should be.

The future, and really the present, of media consumption is on demand and over IP. That means that everything, music, movies, tv shows, blogs and even games will be and increasingly are accessed almost precisely like podcasts.

It's been almost a year since I started my first Podcast and it has been the single most creatively rewarding experience of my life. It's also given me a broader audience and bigger mic than anything else I've ever done independently. You can and should build your own today.

If you are a creator of any kind it is imperative that you get in front of or at least in line with this trend and recognize your new role before it has left you behind.

Deer Antler Extract

nfloffseason:

“Look, Ray Lewis is an inspirational leader and one of the all-time greats, but I don’t think performance-enhancing drugs have any place in the NFL. We need a level playing field to… are you looking at my antlers? My eyes are down here, buddy. OK, as I was saying, illegal substances hurt the integrity of the game, and…is that a saw? Did Ray send you?!? Help!!!”

I’m on a daily sports-talk radio show every weekday afternoon.

Today, I took every opportunity I had to say “deer antler velvet extract”.

You should do the same tomorrow. It comes up more than you might think.