We Are All Podcasters

As I read a great article by Mike Elgan this morning, I couldn't help but be reminded of the old adage, "We're all in sales." The idea being that everyone is selling themselves if not a product or service.Elgan's discussion of Apple's "Podcast Problem" made me think of a new adage that I've been trumpeting around the radio station for a while, but it's application is even more broad than actual broadcasters.

We are all podcasters.

Or should be.

The future, and really the present, of media consumption is on demand and over IP. That means that everything, music, movies, tv shows, blogs and even games will be and increasingly are accessed almost precisely like podcasts.

It's been almost a year since I started my first Podcast and it has been the single most creatively rewarding experience of my life. It's also given me a broader audience and bigger mic than anything else I've ever done independently. You can and should build your own today.

If you are a creator of any kind it is imperative that you get in front of or at least in line with this trend and recognize your new role before it has left you behind.