The iPad is PERFECT for Podcasting. Even Apple agrees with me.
Though I disagree with their choice of apps. I wonder how much they wish they’d used a different app for this ad now that their competitor in the music space own Anchor? I have been using my iPad (and in a pinch, my iPhone) to record, edit, produce and even publish podcasts FOR YEARS. But it’s become easier and easier over the last few. With the release of Ferrite 2.0 in fall of 2018 (and its continued development with crazy new features), the future of long-form audio content is here, and AT LEAST FOR NOW, it’s iOS only (but more in a bit on why this might be the future of Mac podcasting too).
It all starts with Ferrite
Ferrite will feel to most podcasters or radio producers, like a custom built app, once you learn the ropes. And there’s a good reason for that. It was built in response to hearing podcasters lament their inability to use good tools to create their shows on iOS. Jason Snell (and others) was literally a test subject for the needs of podcasters as the developer (Wooji Juice is the company behind it), sculpted out the first version. From there, he’s iterated constantly, adding new features as iOS itself has grown and finally in the last major release he’s added two features that will quickstart every single episode’s production for DIY podcasters.
Throw in some amazing Plugins
One of the arguments against podcast production (and other media creation) on the iPad for years was the lack of support for plugins, third party services that extend, expand or augment the abilities of piece of software. In the audio world, there are third party compressors, limiters, expanders, reverb and deverb processors, noise gates and more. All of this is possible through the Audio Unit (AU) spec and API from Apple. I have my own favorite handful of plugins that I go to on a regular basis, but this world is much larger than even I realized before I began researching options for fellow editors when they asked for specific tools. There are a LOT of things out there that work wonderfully TODAY on your iPad or iPhone.
Add in New Open Standards
The final patents that encumbered (or protected, depending on how you look at it), the MP3 format that revolutionized the music industry with Napster expired in April of 2017. This meant that app developers were free to include MP3 encoders without fear of patent infringement or licensing requirements. Many had already taken the plunge either through a deal or boldness that the approaching deadline would mean they wouldn’t be pursued. But Ferrite waited until shortly after the expiration to begin including MP3 export as an option. This changed LOTS of things about what we could do with Ferrite and where Ferrite’s development would go. As of March 2019, Ferrite is a fully capable podcasting or broadcast radio DAW, allowing you to record, edit, produce and publish professional quality audio. All of this, while adding in features for file and project management that other traditional DAWs still don’t match.
What the Future Holds
Who knows exactly where Ferrite and iOS development is headed? Few outside of Cupertino. BUT, we do know that this year will bring the first phase of Project Marzipan (codename), a cross-platform project that aims to allow for iOS developers to easily get their apps on Macs. The rumors say the focus this summer will be on iPad apps, next summer on iPhone apps and in 2 more years, developers will be able to create one application that runs across Mac, iPad, iPhone, Apple Watch and, ostensibly whatever hardware platform comes NEXT from Apple. That means that a high quality app like Ferrite might be limited to devices ranging from 4” to 13” TODAY, but this purpose-built podcasting application will very likely soon be running on anything made by Apple, including your incredibly costly Mac Pro that is supposed to be released sometime later this year.
What Does This Mean for ME?
Maybe nothing. Maybe you’re abundantly happy with whatever hardware and software solution you’re using today to create your podcast. But, maybe this is the start of a journey to creating your show on a platform and device that you LOVE rather than endure. That’s the life I’ve been living since I made the switch to iPad and Ferrite full time. If you’re intrigued, check out Ferrite today. If you’re on board, sign up for my iPad Podcasting 2.0 course and get all my tips, tricks and top-secret strategies for maximizing Ferrite and iOS for Podcast production.
Here’s my BOLD Prediction For Podcasting
In three years, the majority of podcasts will be produced entirely on mobile devices. Tablets, smartphones and the next generation of laptops and desktops that use mobile first software. So, for those of us in the industry, we better at least get ahead of the coming curve, before we’re left ‘round the bend.