Joe Knows Podcasting, and Everyone Knows Joe - AL427

Joe Rogan
  • Apple Podcasts Categories are BACK!

  • Libsyn’s got a new look: https://libsyn.com

  • Joe Rogan is the “biggest name” in podcasting: https://www.allaccess.com/net-news/archive/story/188428/coleman-insights-study-shows-joe-rogan-topping-pod

  • Podsights has the right idea...but will the execution stick the landing??? They have presented their code on how they compute downloads and made it open source for everyone. It’s a little different than IAB 2.0 but it costs companies $45k to be certified...and that certification needs to be renewed.
    https://podsights.com/blog/open-downloads/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net%3A2019-08-05

  • So, Pandora’s CEO who is SiriusXM’s CEO agrees (from Podnews): Pandora reckon that discoverability continues to be an issue for podcasting. Speaking in an investor call, the owner of Pandora, SiriusXM’s CEO Jim Meyer, says that podcasting is “like a flea market,” and that content “is up there, but nobody can find it easily”. “Right now, it seems to be a race as who can put the most stuff up,” he also said, “which personally, I don’t believe is what is going to win.” Pandora currently lists 3,000 podcasts

  • The Apple vs Spotify war...more paying subs on Spotify and podcast audience is growing on Spotify.
    https://9to5mac.com/2019/07/31/spotify-subscribers/
    More about that Spotify info from Revenue call (from Podnews):
    Spotify have released their first quarter 2019 earnings results, and a fancy infographic. Revenue is up 31% year-on-year. Of note from the report: Our podcast audience grew 50% quarter-on-quarter and has nearly doubled since the start of the year … We are seeing increased demand for podcast advertising … Over time, our ambition is to reinvent the podcasting ad experience by building a new tech stack to enable targeting, measurement, and reporting capabilities like we have for our core Ad-Supported offering.

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