Apple Podcasts Categories are BACK!
Libsyn’s got a new look: https://libsyn.com
Joe Rogan is the “biggest name” in podcasting: https://www.allaccess.com/net-news/archive/story/188428/coleman-insights-study-shows-joe-rogan-topping-pod
Podsights has the right idea...but will the execution stick the landing??? They have presented their code on how they compute downloads and made it open source for everyone. It’s a little different than IAB 2.0 but it costs companies $45k to be certified...and that certification needs to be renewed.
So, Pandora’s CEO who is SiriusXM’s CEO agrees (from Podnews): Pandora reckon that discoverability continues to be an issue for podcasting. Speaking in an investor call, the owner of Pandora, SiriusXM’s CEO Jim Meyer, says that podcasting is “like a flea market,” and that content “is up there, but nobody can find it easily”. “Right now, it seems to be a race as who can put the most stuff up,” he also said, “which personally, I don’t believe is what is going to win.” Pandora currently lists 3,000 podcasts
The Apple vs Spotify war...more paying subs on Spotify and podcast audience is growing on Spotify.
More about that Spotify info from Revenue call (from Podnews):
Spotify have released their first quarter 2019 earnings results, and a fancy infographic. Revenue is up 31% year-on-year. Of note from the report: Our podcast audience grew 50% quarter-on-quarter and has nearly doubled since the start of the year … We are seeing increased demand for podcast advertising … Over time, our ambition is to reinvent the podcasting ad experience by building a new tech stack to enable targeting, measurement, and reporting capabilities like we have for our core Ad-Supported offering.