The Apple Podcasts category watch is on. From Podnews: It’s now day seven without any categories in Apple Podcasts apps while the company reworks them. Numerous hosting companies are scrambling to change their categories for your RSS feed. Most of them have already done so...the big ones anyways.
Overcast Recommendations Engine: https://marco.org/2019/07/21/overcast-summer-update
From Podnews: RAJAR, the UK audio measurement company, has published the latest edition of their MIDAS study for summer 2019, which claims 16% of UK adults listen to podcasts weekly. That figure increases to 26% of 15-24 year-olds. The data also says that 92% of all listening to podcasts is done alone: that figure compares with just 54% of live radio. The numbers aren’t directly comparable with the Edison Research data seen in other countries.
More info on the Nielsen Power Buying club - it’s all about getting more details about the consumer so you get better advertising (or is there something more nefarious going on): https://www.mediavillage.com/article/to-polish-up-podcasting-nielsen-service-marries-consumer-data-and-listening/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2019-07-30
Westwood One surveys audience and finds some interesting and redundant podcast insights:
From Podnews: 39% of internet users consume podcasts every month, according to research from GlobalWebIndex and compiled in DataReportal’s Global Digital Statshot. The data is based on an online survey of 16-64 year-olds.
From HotPod contributor Caroline Crampton:
Yet before I saw Ferriss announce that he was stopping his experiment, I’d been mulling over a different phenomenon around this. Several podcasters I’ve spoken to who offer ad free versions of their shows said they had been contacted by paying listeners frustrated that they were now missing out on the discount codes and promotions offered to free listeners in the sponsor reads. One host said that they’d gone as far as to start posting all of the sponsor promotions in their supporters-only Facebook group, so that the paying listeners could still benefit from the deals.
Almost as if someone on this show said you should be buying this stock...from Podnews: Shares in Libsyn are cheap - it “trades at half the valuation of its peers”, says an article in Seeking Alpha. They’re trading at near record levels; double where they were last year.
What are you Currently Listening to?
Joel’s Pick: Cheers Weekly - https://cheersweekly.libsyn.com/
Jay’s Pick: Talk is Jericho - http://www.westwoodonepodcasts.com/pods/talk-is-jericho/