Triton Digital (a trusted ad service by big broadcasters) acquires Omny (podcast host with some of the biggest broadcasters). Um, the split between Big Podcasting and I’ll call it Independent Podcasting is widening at an alarming rate:
And to that degree, what does this story mean for Independent’s. This is the continuation of a story that was first published weeks ago but I kept putting it off because it probably won’t amount to anything...but what if it does?:
In Q1 Libsyn says its podcasting revenue grew by 30%, and in total the company earned double the amount of revenue year on year: earning over US $22m. The company has $11m in the bank.
I find this data to be extremely questionable...New York and LA aren’t in the top 10?
Why would anyone NOT want to be on Google Podcasts? Is there something we don’t know about? From Podnews:
Enterprise podcast host ART19 has made a number of updates to their service, including a setting that allows publishers to block their podcast from appearing in Google Podcasts. (We spoke with a few publishers at Podcast Day - and it sounds like some want to remove podcast play buttons from appearing within Google search, while still allowing them in Google Podcasts itself. This option, however, would entirely remove podcasts from all Google products).
Not sure if it’s related, should probably ask in the Facebook groups...but I learned that while Blubrry is IAB Certified, some of the services from which they report stats from, are not - such as Spotify. Now, Spotify stats are presented as different listens on the Blubrry platform. Not on the Spreaker platform which is also IAB Certified. Are listens from Google IAB Certified?
What are you Currently Listening to?