Columbo Figures Out Who Night Monkey Is - AL424

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  • Interesting data on podcast length...but there is a major flaw:
    Because we are looking at data from the podcasts’ RSS feeds and not from our own Megaphone platform like in our previous posts, we do not have the download numbers for these podcasts. But we can use the number of Apple Podcasts ratings (ratings in the iPhone Podcast app and from iTunes) as a proxy for download numbers to show which podcasts are more successful than others. The idea is that the more times a particular podcast receives a rating, the more listeners have downloaded that podcast.
    https://medium.com/megaphonepods/podcasts-are-getting-shorter-a876cfa2f56a

What are you Currently Listening to?

  • Joel’s Pick: Underlords Academy Podcast: https://podnews.net/podcast/1468585769

  • Jay’s Pick: My series of sports podcast listening for Barrett Sports Media is now live. It’s called “5 Podcasts in 5 Days” and I listened to 5 note worthy sports podcasts. Day 1 was released on Monday with my review of Mystery Box by Dan LeBatard and Friends. Day 2 features my review of The GM Shuffle with Mike Lombardi and Adnan Virk. Big surprise - I’m super critical of all the podcasts I listened to but it’s only because I care.
    https://barrettsportsmedia.com/

Hosts Audited, Wooshka Goes Free, Rhodes Perry on Apple Categories & Anchor is Cheating? - AL423

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Podcast News

  • Wooshka announces free dynamic ad insertion and free transcriptions on their Forever Free plan, but there are limitations:  https://www.whooshkaa.com/blog/upgraded-free-plan-and-new-pro-plan?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2019-07-02

  • From James Cridland’s Podnews:
    Exclusive: Spotify-owned podcast host Anchor is seemingly bypassing the Apple Podcasts approval process, and this lets their users post tests and even illegal copyright material un-checked to Apple Podcasts and others, we’ve discovered.
    Sort of related:
    There are now 706,000 podcasts, according to Blubrry. How many are still in production? About 280,000, according to this article by Amplifi Media - 18% of the podcast catalogue.

  • The iHeartRadio Top 100 Podcasts...interesting stuff to go over, like the one podcast from Libsyn:
    https://news.iheart.com/charts/podcasts-top-100/latest/
    RAIN compared iHeart’s list to Podtrac’s:
    Podtrac’s monthly list includes the company’s measurement clients only. So we might speculate that The Joe Rogan Podcast is not a Podtrac client because that very popular program does not appear. Conversely, This American Life does not appear in iHeart’s large list of 100 shows, even though it is #2 on Podtrac’s list of 20 shows. A broader search of iHeartRadio does not bring up This American Life at all, so presumably it is not distributed in iHR’s app. Another factor to keep in mind: iHeartMedia radio stations (850+ of them) can promote its “family” podcasts, of which Ron Burgundy is one, which might boost listening. And in the “Success Breeds Success” theory, the Podcasts Top 100 list will drive some amount of listening traffic to top shows. One final quirk: Stuff You Should Know, the flagship Stuff Media (owned by iHeartMedia) podcast, ranks higher in Podtrac (#3) than in iHeartRadio (#11).

  • Rhodes Perry from The OutEntrepreneur joins us to talk about Apple Podcasts Categories and the LGBTQ family/other minorities that are left out. Find Rhodes show, work and book at https://www.rhodesperry.com

What are you Currently Listening to?

  • Joel’s Pick: Cocaine & Rhinestones -  Season 2 has been announced. https://cocaineandrhinestones.com/

  • Jay’s Pick: A tease - coming soon, I did a special 5 Podcasts in 5 Days listen for Barrett Sports Media dot com. Jason Barrett is a former colleague of mine from ESPN and he consults many sports radio stations. This is his 3rd session of podcast listening and reviews and I was honored to be asked to do this for him. All 5 podcasts are sports podcasts but I believe he’s looking to publish that starting next week. I’ll let you know on my social media when it’s live.

Advertising, SmartSpeed and Investment Slowdown - AL422

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Podcast News

  • Marco Arment & Overcast doing the Lord’s work: https://twitter.com/overcastfm/status/1143333749817524224

  • Some Libsyn follow up from the hall of famer himself, Dave Jackson: Gents, Libsyn has had dynamic ads since 2006ish. (Libsynpro.com )We are  working on updating our interface, in the ad marketplace wasn’t officially announced, James Cridland found out about that by digging through the financial stuff, hence why it seems to be taking so long. - Dave Jackson

  • More Libsyn follow up. Thanks to James Cridland and PodNews for continuing to follow the story:
    After a minority shareholder threatened to replace Libsyn board members by calling for a special meeting, the Libsyn board have changed the company bylaws to require a vote from the majority of shareholders to make such a change.

  • Big note on advertising in podcasts:
    Cumulus Media’s EVP of Marketing and Westwood One President Suzanne Grimes says the combination of podcast brand awareness ads and branded content spend doubled from 2017 to 2018. “Direct response podcast spending was only up 22%. Brand advertising represented nearly three-quarters of the entire spend increase in U.S. podcasting and is growing five times faster than direct response. Once dominated by direct response, podcast revenues are nearly split between brand and direct response. In 2016, direct response represented 73% of podcast spend. Brand campaigns made up only 25%. Comparing 2016 to 2018, brand spend grew from 25% to 38%. Branded content rose from 2% to 10%. Direct response’s share of podcast revenues dropped from 73% to 52% from 2016 to 2018. Combined, brand spend represents 48% of 2018 podcast revenues versus direct response at 52%.”
    https://podcastbusinessjournal.com/radio-executive-brands-turn-to-podcasting/

  • Just in case you, Mr. Indie Podcast, thought you could compete with the NPR podcasts out there. Remember this...In The Dark which was cited as evidence in helping to overturn the conviction of Curtis Flowers, cost American Public Radio $100000 per episode to make. Host Madeleine Baran says: “From living in and reporting from Mississippi for almost a year to the time spent writing, producing and editing, it’s a time-intensive, expensive project to bring you each episode and ultimately help lead to a result like this one.”
    https://podcastbusinessjournal.com/this-podcast-cost-100000-per-episode/

  • Daniel J Lewis doing some investigative work on being IAB Certified. He’s running bots on his podcast and checking how the download numbers are being reported. 3 companies that claim to be “IAB Compliant”, erroneously counted his bot. He’ll be running a full report on his Audacity to Podcast website.
    https://www.facebook.com/groups/podcastmovement/permalink/2238788499542093/

  • A word on investing in podcasts. It might be slowing down, but a big year already. Jonathan Gill, founder of Backtracks, says “remaining gaps—content monetization, deep analytics, and even the discovery of a podcast that is even interesting in the first place—in the podcasting space are opportunities for startups.” https://news.crunchbase.com/news/beyond-gimlet-and-luminary-a-look-into-podcasting-investment-in-2019/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2019-06-11
    And Audioboom just got $4million more to buy content:
    https://rainnews.com/audioboom-raises-4-million-for-new-podcast-content-deals/

    What are you Currently Listening to?

    • Joel’s Pick: David Tennant Does a Podcast With: https://overcast.fm/+QWOW8TRtU

    • Jay’s Pick: I wanted to hear an award winning show. 2017 Peabody Award winner, Uncivil, tells the stories of the Civil War you probably didn’t hear in school and from the black perspective. Three episodes I want to highlight (binged all 13 episodes):
      “The Song” - the storytelling and production at the end of this episode is absolutely beautiful. Don’t skip to the end...listening to the entire episode is what delivers the pay off and brought tears to my eyes. Phenomenal.
      “The Paper” - my favorite episode about a con artist who unwittingly becomes a war hero, even if he’s not really given credit for it because ultimately the man himself wasn’t a hero.
      “The Fugitive” about George Washington’s escaped slave, Ona - great tease going into their commercial break. A real cliff hanger.
      https://gimletmedia.com/shows/uncivil

Trouble A-Board? Libsyn shareholders, Omny & Triton Team-Up - AL421

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Podcast News

In Q1 Libsyn says its podcasting revenue grew by 30%, and in total the company earned double the amount of revenue year on year: earning over US $22m. The company has $11m in the bank.

  • I find this data to be extremely questionable...New York and LA aren’t in the top 10?
    https://podcastbusinessjournal.com/where-are-consumers-listening-to-podcasts/

  • Why would anyone NOT want to be on Google Podcasts? Is there something we don’t know about? From Podnews:
    Enterprise podcast host ART19 has made a number of updates to their service, including a setting that allows publishers to block their podcast from appearing in Google Podcasts. (We spoke with a few publishers at Podcast Day - and it sounds like some want to remove podcast play buttons from appearing within Google search, while still allowing them in Google Podcasts itself. This option, however, would entirely remove podcasts from all Google products).

  • Not sure if it’s related, should probably ask in the Facebook groups...but I learned that while Blubrry is IAB Certified, some of the services from which they report stats from, are not - such as Spotify. Now, Spotify stats are presented as different listens on the Blubrry platform. Not on the Spreaker platform which is also IAB Certified. Are listens from Google IAB Certified?

    What are you Currently Listening to?

AL420 Apple Podcasts Categories, MP3 Conversion, Radio Wants YOU?

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Podcast News

What are you Currently Listening to?

iTunes is Dead (Sorta) Long Live Apple Podcasts, Ad Revenue Reports and Why You Don’t Need a Mac Pro to Podcast

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Apple Podcasts is coming to Mac! Joel breaks down two big pieces of news from Apple's WWDC (Worldwide Developer Conference) and the two big pieces of misinformation that have come out of it.

Also from Apple’s WWDC - in the next version of iOS on the iPhone and iPod Touch, Apple Podcasts will be on the front screen, “right next to one of the most used apps in the world — the App Store”, notes Vox Media’s Zach Kahn in a tweet. He says this will help first-time listeners discover podcasts.

Why you don’t need a Mac Pro: https://twitter.com/evoterra/status/1135730557705490433

Podcast Revenue is UP! https://podnews.net/update/podcasting-ad-revenue-2018

(From PodNews) The Tim Ferris Show is trying a new experiment: no ads, no sponsors, just a donation model. A blog post explains why. My man-crush, Tom Webster, had a great tweet about that: It’s easy to monetize like Tim Ferris. Step One: Already be Tim Ferris.

For more on that point, a blog post from Jake Rhysider of Darknet Diaries:

https://lime.link/blog/find-great-podcaster-role-models/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2019-05-31

Edison Research released a study on Social Media Habits. It could also be re-described as “The Death of Facebook”. Check it out here:

www.edisonresearch.com/the-social-habit-2019

What Podcasters and Content Creators Can Learn from Game of Thrones - Now Our Watch Is Ended

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It’s the biggest TV show in history and it’s finally over. Whether you watched every episode and listened to recaps or never even had HBO during this run, there are lessons to take away from this cultural phenomenon even for the most indie of podcasters.

Jay and Joel talk about some of the chief takeaways in this “very special episode” and keep the spoilers to a minimum. Seriously, if you’ve seen memes about GoT’s final season, you likely won’t spoil anything new in this discussion.

What are you Currently Listening to?

Absolutely the Best Podcast Info - AL417

Podcast News

What are you Currently Listening to?

Podfund, IAB Certification, Growing the Podcast Ecosystem and Even More Endgame - AL416

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Podcast News

  • Podfund:  https://www.theverge.com/2019/5/7/18531565/podfund-launch-investment-podcasts

  • IAB Certification: 3 new companies join Blubrry and NPR - Art19 (whom everyone talked about on Friday), Voxnest (barely heard anything) and Australia’s Wooshka. Why did everyone talk about Art19 and not the other two? http://www.insideradio.com/podcastnewsdaily/growing-momentum-for-iab-certification-art-voxnest-latest-to-join/article_d754a390-7341-11e9-ab6f-53100537b161.html

  • And some great questions to consider from Nick Quah re: Google and Spotify moves:
    Assuming Spotify and Google does indeed each accrue meaningful podcast distribution power, should we read their podcast activities as competitive with, or additive to, the podcast world Apple has fostered? In other words: is this necessarily a zero-sum game?

  • Is it possible to sketch a theory of the ecosystem that sees “Big Podcasting” as a separate from “Open Podcasting/Everything Else,” the latter as perhaps mediated by Apple? Is it possible for the two things to exist in parallel?

  • With regards to Apple, there’s an obvious question, and there’s a less obvious question. The former: how will Apple respond? The latter: should they respond? This should bring us to a more root question: what is the game that Apple plays, and what is the best version of that game specifically within the podcast context?

  • If Spotify and Google do end up commandeering the bulk of new podcast listenership, what’s the move for third-party podcast apps? What new opportunities are they best positioned to pursue? Should they double down on niche communities?

  • There are other factors in here as well (I’m curious about Liz Covart’s promotion on Apple and it’s effect…https://blog.oieahc.wm.edu/getting-itunes-feature/ ) but I’m tired of hearing “New & Noteworthy” doesn’t matter. It doesn’t matter in the way how many new people think it does - but it does matter being front and center to a majority eyeballs.
    https://blog.pacific-content.com/apple-featured-my-indie-podcast-on-their-front-page-heres-what-happened-next-e6c22e52fc42

What are you Currently Listening to?

Luminary Apologizes, Paywalls Go Portable, Avengers Endgame Discussion Post-Show - AL415

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Podcast News

  • Just to be fair, Luminary listened and made changes. Not so sure about the apology, but better than before. Could still be too little too late because the next story I think has a better future.
    https://medium.com/hearluminary/updates-to-luminary-99806e782fd6

  • This could be a game changer. Why aren’t more people talking about this? Is it because they’re leary of it actually working?
    https://rainnews.com/acast-enables-podcasters-to-go-premium-with-portable-paywalls/
    And look at this company that got no coverage (until Podnews readers pointed it out):  https://www.supportingcast.co/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2019-05-03

  • From James Cridland’s weekly newsletter (not Podnews):
    I’ve spent the week without my MacBook Pro, which after just 26 months began to suffer from the tell-tale signs of an expanding battery. I’m getting a bit worried, given I’m doing two presentations next week - one to Rogers on Wednesday, and one at Canadian Music Week on Thursday (and no, they won’t be the same). I sure hope it’ll be ready to collect when Apple told me it will.
    Instead of my AUD$2699 MacBook Pro, I’ve been using my AUD$640 Chromebook for everything over the past week (using the same keyboard and big screen in the office as I always do). It’s been very interesting how capable the machine really is, and in many ways I rather prefer it. If you use Chromebooks, ChromeOSv74, which came out last week, has audio playback from Linux apps, so you can use Audacity or the much more preferable Reaper to edit audio if you want. I’ve been using my USB microphone and Auphonic Edit, instead.
    Joel, as the resident expert on podcast production on different devices, would love to hear your thoughts.

  • Something to note here: Spotify has half a million more daily active sessions than Pandora. iHeartRadio is 3rd and Radio.com, Cumulus, NPR appear tied for last on this chart and if you combine the bottom 4 they don’t even account for half of Pandora. Once you pick an app...you stay on that app.
    https://rainnews.com/webcast-listening-january-2019/

  • This article both encourages me and infuriates me at the same time:
    https://rainnews.com/spotify-dramatically-revolutionize-podcast-advertising-earnings-follow-up/

Avengers Endgame Discussion (it’s all post-show, so you don’t have to worry about spoilers if you haven’t seen it)

We forgot to talk about it, but here is TMR (Matthew Berry)’s Avengers Endgame Cameo explained and discussed: https://io9.gizmodo.com/the-fun-story-behind-an-avengers-endgame-cameo-you-pro-1834418343

Rebuilding Ruston, Rebuilding Luminary's Reputation? - AL414

Photo via Kyle McKaskle, Ruston, LA 2019.

Photo via Kyle McKaskle, Ruston, LA 2019.

Ruston, LA Hit with Tornado, Help the Rebuild and Recovery Efforts

https://www.ruston.org/storm-recovery.php?fbclid=IwAR308Kf-njC3XFy17_VynnQPf5Byqi7u2R-9a1gaLj4jF18ucKKK0LILwIU

Podcast News

What Grinds My Gears...Staying in Your Lane - AL413

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Podcast News

What are you Currently Listening to?

  • Joel’s Pick - Welcome to Level 7 - Podcast about the Agents of SHIELD and the MCU. https://welcometolevelseven.com

  • Jay’s Pick - NFL Draft time - if you aren’t listening to my podcast, Next Fan Up, I highly recommend Scout’s Honor w/Dave Te’ Thomas (and Paul Crane). Dave has been writing the NFL Draft Prospect review book for the NFL for decades. He’s tied into a number of teams, including the world champion Patriots. He knows a thing or two about the NFL Draft. https://www.spreaker.com/show/scouts-honor

Podcast Consumer 2019 Reactions and Apple Podcasts on the Web - AL412

Podcast News

What are you Currently Listening to?

Jay’s Pick - Game of Thrones Season 8 premiere. Only one GoT podcast had a new episode to react - Post Show Recaps w/Rob Cesternino. https://postshowrecaps.com

All’s Quiet on the Podcasting Front...Too Quiet - AL411

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Podcast News

What are you Currently Listening to?

Cleanfeed Multitrack & Podcasting Stats Dashboards - AL410

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Podcast News

What are you Currently Listening to?

Google Podcasts, Big Media Earnings Reports, Apple Event -AL409

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Podcast News

  • Google Podcasts is coming to the web! https://podnews.net/update/google-podcasts-web

  • But BBC Podcasts are leaving Google Podcasts: https://podnews.net/update/bbc-pulls-podcasts

  • Data on those listeners who use the almighty “pause” button:
    https://www.allaccess.com/net-news/archive/story/185027/data-nugget-on-finishing-a-podcast-listening-sessi?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2019-03-22

  • Quarter 1 is ending and earnings reports are in. Cumulus (Westwood One, CBS): Cumulus’ overall digital business – what’s called C-Suite – grew by more than 60% in 2018. Starting off at 46% growth in Q1 of 2018, digital revenue in Q4 grew by 76% according, to CEO Mary Berner, In 2016, according to Berner, Cumulus’ podcasting division generated $100,000 in revenue. In 2018 she says podcasting generated $12.5 million in profitable podcasting revenue.
    Libsyn: Libsyn says its podcasting revenue grew by 30%, and in total the company earned double the amount of revenue year on year: earning over US $22m. The company has $11m in the bank.
    Difference - Westwood One is running mostly re-purposed audio and according to my “money tree”, they are right on point with the numbers I could find that are public. Libsyn is mostly a podcast hosting company...their revenue is coming from people paying them to host their podcast. Which has bigger upside???

  • Also from the Libsyn statement (not sure why the news outlets skipped this part): In 2019, we plan to expand our Podcast hosting product to target Spanish speaking podcast producers as well as launch, what we believe to be, a revolutionary podcast advertising platform built specifically for the podcast industry.”

  • Apple Event - https://www.polygon.com/tv/2019/3/25/18202503/apple-tv-plus-channels-streaming-service

What are you Currently Listening to?

 Follow Jay on Twitter at @therealpodvader or Facebook at https://www.facebook.com/PodVaderPage/ and Joel at @therogueslife on Twitter or for everything else at ProPodcastingServices.com

Find us online anytime at AlwaysListeningPod.com and email us your questions to AlwaysListeningPod@gmail.com

You can subscribe to the show in Apple Podcasts, Google Podcasts, Spotify, Stitcher, or anywhere you listen to podcasts.
If you need help with your show, both Jay and Joel are available for consultation, just email us your needs.

Podcasting’s Cold War or Growing Up Comes w/Growing Pains - AL408

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Podcast News

What are you Currently Listening to?

Follow Jay on Twitter at @therealpodvader or Facebook at https://www.facebook.com/PodVaderPage/ and Joel at @therogueslife on Twitter or for everything else at ProPodcastingServices.com

Find us online anytime at AlwaysListeningPod.com and email us your questions to AlwaysListeningPod@gmail.com

You can subscribe to the show in Apple Podcasts, Google Podcasts, Spotify, Stitcher, or anywhere you listen to podcasts.
If you need help with your show, both Jay and Joel are available for consultation, just email us your needs.

2019 Infinite Dial, Apple's Money Tree and Podfest 2019 - AL407

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Followup

Podfest 2019 recap

Podcast News

The 2019 Infinite Dial Report (free to download at www.edisonresearch.com)
https://www.edisonresearch.com/infinite-dial-2019/

Follow Jay on Twitter at @therealpodvader or Facebook at https://www.facebook.com/PodVaderPage/ and Joel at @therogueslife on Twitter or for everything else at ProPodcastingServices.com

Find us online anytime at AlwaysListeningPod.com and email us your questions to AlwaysListeningPod@gmail.com

You can subscribe to the show in Apple Podcasts, Google Podcasts, Spotify, Stitcher, or anywhere you listen to podcasts.


If you need help with your show, both Jay and Joel are available for consultation, just email us your needs.

Where is Podcasting Growing? - AL406

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Followup

Ad insertion in the middle of a sentence. It'll be fixed from now on. My apologies.

Podcast News

  • From HotPod:
    Lisa Chao is now a senior editor on The Daily, Leaving Gimlet where she was the host of the Startup podcast

  • Scripps, who own Triton Digital and Stitcher, have seen revenue grow by 41% in Q4 2018, according to new results from the company. Revenue for Stitcher, which includes Midroll, was up 64% to $16.7 million.  And yet Lex Friedman their former Chief Business Development Officer and Korri Kolesa their former CRO left for Art19.

  • Want to make it to Podfest 2019?: http://bit.ly/2ELBo9K

  • Want to get some deals, even though you can't go?: https://propodcastingservices.com/podfest/

What are you Currently Listening to?

Follow Jay on Twitter at @therealpodvader or Facebook at https://www.facebook.com/PodVaderPage/ and Joel at @therogueslife on Twitter or for everything else at ProPodcastingServices.com

Find us online anytime at AlwaysListeningPod.com and email us your questions to AlwaysListeningPod@gmail.com

You can subscribe to the show in Apple Podcasts, Google Podcasts, Spotify, Stitcher, or anywhere you listen to podcasts.
If you need help with your show, both Jay and Joel are available for consultation, just email us your needs.

Is This Big Podcasting? - AL405

Podcast News

Year one of Paid Listens from Radio Public: 

https://about.radiopublic.com/2019/02/12/year-one-of-paid-listens/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2019-02-14

Tom Webster is a very very very smart man:

https://medium.com/@webby2001/how-big-should-podcasting-be-fac8c2c7f85f

Trivial Warfare crew up for Trivia Hall of Fame - want to discuss podcasts looking for validation in their niche instead of just among their podcast peers. Vote for the TWA crew: http://www.triviahalloffame.com/vote/vote.php

What are you Currently Listening to?

Joel & Jay’s Pick - 

The Ron Burgundy Show discussion https://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/

Follow Jay on Twitter at @therealpodvader or Facebook at https://www.facebook.com/PodVaderPage/ and Joel at @therogueslife on Twitter or for everything else at ProPodcastingServices.com

Find us online anytime at AlwaysListeningPod.com and email us your questions to AlwaysListeningPod@gmail.com

You can subscribe to the show in Apple Podcasts, Google Podcasts, Spotify, Stitcher, or anywhere you listen to podcasts.


If you need help with your show, both Jay and Joel are available for consultation, just email us your needs.