Google Podcasts is coming to the web! https://podnews.net/update/google-podcasts-web
But BBC Podcasts are leaving Google Podcasts: https://podnews.net/update/bbc-pulls-podcasts
Data on those listeners who use the almighty “pause” button:
Quarter 1 is ending and earnings reports are in. Cumulus (Westwood One, CBS): Cumulus’ overall digital business – what’s called C-Suite – grew by more than 60% in 2018. Starting off at 46% growth in Q1 of 2018, digital revenue in Q4 grew by 76% according, to CEO Mary Berner, In 2016, according to Berner, Cumulus’ podcasting division generated $100,000 in revenue. In 2018 she says podcasting generated $12.5 million in profitable podcasting revenue.
Libsyn: Libsyn says its podcasting revenue grew by 30%, and in total the company earned double the amount of revenue year on year: earning over US $22m. The company has $11m in the bank.
Difference - Westwood One is running mostly re-purposed audio and according to my “money tree”, they are right on point with the numbers I could find that are public. Libsyn is mostly a podcast hosting company...their revenue is coming from people paying them to host their podcast. Which has bigger upside???
Also from the Libsyn statement (not sure why the news outlets skipped this part): In 2019, we plan to expand our Podcast hosting product to target Spanish speaking podcast producers as well as launch, what we believe to be, a revolutionary podcast advertising platform built specifically for the podcast industry.”
What are you Currently Listening to?
Joel’s Pick - Backsliding to Glory, http://backslidingtoglory.com
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